tag:blogger.com,1999:blog-6539488779320356122012-02-16T07:21:19.452+01:00Because social media is about sharingCarlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.comBlogger341100tag:blogger.com,1999:blog-653948877932035612.post-9648138104085476692011-01-19T09:35:00.007+01:002011-01-19T10:16:03.028+01:00

This is an interesting term I just discovered today. In a recent PR Newswire article, Tom Pisello, Chairman of the company Alinean, defines it in this way: "In today's 'age of austerity' every significant investment requires proof of bottom-line impact – a condition called Frugalnomics." According to Mr. Pisello, this is why "a focus on austerity via business and IT cost savings, remains strong."

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-73366696990185569362010-11-18T10:24:00.006+01:002010-11-18T10:55:02.648+01:00

Facebook is moving into the e-mail business. Mark Zuckerberg, Facebook's founder, calls it "modern messaging system" and users soon will be entering into the @facebook.com world. This announcement reinforces the idea that in the future people will be more interested in instant communication than traditional e-mail and services like Gmail or Yahoo Mail will have to deal with the consequences. An

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-75971002594101880502010-09-27T09:18:00.005+02:002010-09-27T09:49:21.325+02:00

A recent article published on Bloomberg Businessweek about advertising on Facebook gives us an example of the way big companies are using the social network for advertising purposes.During the last World Cup, Nike produced the video "Write the Future" that was originally posted on Facebook before moving into TV, the traditional advertising channel. That new way of approaching advertising not only

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-32682894127990523712010-08-31T13:27:00.007+02:002010-08-31T14:11:19.522+02:00

Today, I discovered and interesting site which offers hundreds of free reports and documents about various subjects. One of those is web marketing and there are several documents dealing with this hot topic.The site is called TradePub.com. Click HERE to go to the site and enjoy your research.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com1tag:blogger.com,1999:blog-653948877932035612.post-90983490524507633262010-06-16T09:02:00.007+02:002010-06-16T09:39:06.620+02:00

A post by Roger Rae on B2C Marketing Insider, remind us of 5 basic things you should always keep in mind when dealing with social media communication:1. Keep your message simple.2. Customize your message (every site is different).3. Make your message about the people not you.4. Know where to promote your message.5. Be in the right place at the right time.Read the full post HERE.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-65443169926921441372010-04-21T10:07:00.010+02:002010-04-21T10:18:48.031+02:00

Today, I read a post with some interesting charts about the popularity of some social media sites. Click HERE to read the full article.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-15285743360974911942010-03-05T10:37:00.004+01:002010-03-05T10:49:08.139+01:00

According to Inside Facebook, the social media giant could reach this year the billion point mark in terms of revenues. Half of that comes from ads.Keeping on mind this, do you think that Facebook ad platform represents a serious threat to Google Adwords?This is a sentence I read from an article on Daily India:"Much of Facebook’s revenues comes from advertising with half of that coming from their

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-30668863451576219242010-02-25T09:42:00.003+01:002010-02-25T09:47:58.378+01:00

The interaction between different players within the social media world is starting to look like a war. Google gets Buzz and now Yahoo partners with Twitter. The latter represents a powerful alliance that could benefit both parts in significant ways.To read more about the implications of this alliance, take a look at THIS ARTICLE from Channel Web.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-85640145462260268812010-02-23T09:36:00.006+01:002010-02-23T09:52:42.979+01:00

According to a Nielsen report, social media use has increased 82% during the last year! This is thanks to the fact that the average time spent on social media per month has moved from 3 hours to 5.5 hours. Amazing stuff, ah? Read this quote from a CNN Money article regarding this:"This Nielsen report establishes social media as a trend that is not only here to stay, but one that is growing at a

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-79746387856177107532010-02-19T10:06:00.005+01:002010-02-19T10:48:12.992+01:00

These are good days for Facebook. The social media giant is near to reach 400 millions users around the world and the promising future of social media gives Facebook a lot of good reasons to smile today.The new trend in terms of optimization seems to be oriented towards the SMO (Social Media Optimization) and it's going to be interesting to see how SMO will play along the lines of SEO (Search

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com2tag:blogger.com,1999:blog-653948877932035612.post-67294445889107826752010-02-17T16:16:00.003+01:002010-02-17T16:28:08.227+01:00

YouTube is one of the most useful tools of social media. Today, I came accross a pretty cool project promoted by the Nyenrode Business University in the Netherlands that gives scholarships to the best videos produced by prospective students.This is a very interesting project that provides prospective students with an innovative opportunity to demonstrates their creativity and potential.Read the

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-76959042070183796822010-02-15T15:04:00.004+01:002010-02-15T15:16:53.747+01:00

According to an analysis carried out by the Palo Alto firm Gigya, "Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites."This interesting note appeared in the San Francisco Chronicle website.Another part of the article I found interesting was this:"...David Berkowitz, director of

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-79922826296141819842010-02-12T16:14:00.006+01:002010-02-12T17:17:12.289+01:00

Conversion University is a site created by Google that provides a great online training course in Google Analytics. After studying all the material, I decided to take the test today and I passed it!!! That means that I am certified by Google as someone who is qualified in Google Analytics.I have to say that the test was tough and there's no way to pass it without covering every single

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-55996451452416652732010-02-05T10:02:00.005+01:002010-02-05T10:16:55.226+01:00

I just watched a very nice video made by Lewis Howes that summarizes the best 8 practices for using social media. Very clear and to the point. He also provides suggestions for books related to social media. I highly recommend it if you are interested in developing a good social media strategy.To watch the video, click HERE.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-51429535225845713832010-01-07T10:47:00.007+01:002010-01-07T11:10:10.807+01:00

There are many predictions out there for social media in 2010. I just came accross an article written by Mike Koehler ("Key Trends in Social Media for 2010") that talks about some of the things will happen this year.According to Koehler, "The two key words for 2010 will be mobile and integration." This statement made wonder about my own place in this new world of social networks. I mean, I don't

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-46653107044303028662009-11-26T09:51:00.003+01:002009-11-26T09:58:34.011+01:00

I took the following information from the post "The Big Three Social Networks Have Emerged as Professional Networks: LinkedIn, Facebook and Twitter" written by Don Bulmer:- LinkedIn: LinkedIn has approximately 50 million users worldwide in 200 countries. The membership on LinkedIn is growing at roughly one new member per second. When LinkedIn launched in 2003, it took 477 days, almost a year and

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-32077839629656985912009-11-23T14:14:00.006+01:002009-11-23T14:52:45.147+01:00

Today, I read a very interesting article that talks about different ways to ruin your social media efforts.Catharine Taylor, the author of the article "Eight Ways to Ruin Your Social-Media Strategy" points out eight common mistakes that occurred when managers deal with social media strategies. This is the list:1. Pretend you can do without it2. Play down the costs3. Act like you own the

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com3tag:blogger.com,1999:blog-653948877932035612.post-64479557167790399692009-11-21T15:10:00.006+01:002009-11-21T15:25:59.127+01:00

What is the best tool to measure your success with Twitter?I came across a very interestting article (read full post HERE) that talks about a new tool (Tweet Level) developed by Edelman which allows you to measure your Twitter performance.There was a comment made to that post that mentioned another tool called twendz which seems to be a good one too.Now, I am wondering what could be the best tool

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com2tag:blogger.com,1999:blog-653948877932035612.post-78447886936221641772009-11-18T09:58:00.005+01:002009-11-18T10:05:42.217+01:00

One of the nicest things about innovation is that it creates new job opportunities. The boom of social media confirms that trend. Social media has opened the doors to a new full range of job opportunities. One of them, is the Social Media Manager.I read an article that highlights five essential skills a Social Media Manager should have:1. You understand technology, but you love people.2. You

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-22635305608916543722009-11-17T09:54:00.004+01:002009-11-17T10:00:56.534+01:00

And the word of the year according to the New Oxford American Dictionary is.... unfriend!What does unfriend mean?... this is the official defintion:Unfriend - verb - To remove someone as a "friend" on a social networking site such as Facebook.Example: "I decided to unfriend my roommate on Facebook after we had a fight."So, do you unfriend a lot?To read full post click HERE.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com2tag:blogger.com,1999:blog-653948877932035612.post-73359361585199179022009-11-16T12:20:00.005+01:002009-11-16T12:30:09.729+01:00

The other day, I came across a post on the website Mashable that mentions the top 5 must-read social media publications. The names are:- Trust Agents by Chris Brogan and Julien Smith- The Whuffie Factor by Tara Hunt- Six Pixels of Separation by Mitch Joel- Crush It! by Gary Vaynerchuck- The New Community Rules by Tamar Weinberg Has anyone read any of these books? which of these books would you

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-77820229015108216972009-10-22T13:35:00.005+02:002009-10-22T13:44:17.143+02:00

BusinessWeek published an interesting article about the way Google and Bing are thinking to incorporate social media information into their search results. This new interest relies on the potential economic dividends the two giants can get from placing their ads in the most appropiate places.To read the full article click HERE.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-17163497508238133472009-09-25T16:03:00.016+02:002009-10-01T11:00:23.948+02:00

Freedom is probably one of the reasons why Internet is so fascinating to all of us. We are free to search, access, share and generate content and information in an incredible variety of ways. When it comes to the Web, however, freedom has been constantly challenged by economic interests, legal norms, conventionalism, moral principles, and plain fear. From the music industry freaking out about

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-314493090943403072009-09-21T20:40:00.004+02:002009-09-21T20:57:25.737+02:00

I don't know for how long this document has been running in the cyberspace but today I discovered Dell's Social Media for Small Businesses guide on Facebook. Apart from being an easy-to-read manual (you can actually download the whole thing), this guide is divided into different sections that provide real case scenarios of companies that have taken advantage of social media to promote their own

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-17020271617662055972009-07-31T11:35:00.005+02:002009-07-31T11:44:29.796+02:00

Despite all the excitement about social media, some people think that social media offers the potential of a meltdown similar to the one experienced by the the dot.com industry eight years ago.In an article published in Media Life, Paul Benjou writes the following:"Social networking sites are about people communicating with one another and sharing information. It's not a format that's suited for

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-76841234439078807792009-07-30T16:44:00.004+02:002009-07-30T18:46:26.586+02:00

I came across two opinions about social media that are quite different.The first one goes like this:"The point of using social media as part of a marketing or PR strategy for a small business is to drive traffic and generate sales." Peter Shankman, founder and CEO of The Geek Factory, a boutique marketing and PR strategy firm in New York City. Read full article HERE. The second one goes like this

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-39295890139968780172009-07-30T16:16:00.004+02:002009-07-30T16:55:29.634+02:00

The popular Twitter has become a very useful tool for companies to promote their ideas and products. Check out the Twitter 101 section of the site to have a look at best practices and case studies of the way Twitter is being used by companies.Click HERE to visit Twitter 101.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-35754712091512258582009-07-30T16:01:00.007+02:002009-07-30T16:55:53.946+02:00

I read an interesting article by Alexandra Samuel that offers three useful suggestions for companies that are skeptical or afraid of getting deeply involved into a social media campaign. The three suggestions are:1. Add a suggestion box into your website"What is it: Invite your customers, supporters or employees to submit their ideas and suggestions for new products, services or improvements".2.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-70409872305003134012009-07-13T15:54:00.008+02:002009-07-30T16:12:09.827+02:00

Today, I read a short but useful post written by Massimo Paolini from the Examiner.com. He provides a short scenario which exemplifies the way a small business can promote its activities using social media tools. Check it out:"Let's say you have a hair salon in Willow Glen. First, you'll want to create your own fan page on Facebook. Post pictures of your store and staff there. On your Twitter

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-67972374502713330182009-06-17T10:54:00.008+02:002009-06-17T11:43:27.435+02:00

I just read an interesting opinion about the whole Twitter phenomenon in the Iranian elections. Gaurav Mishra’s (co-founder of social media research and analytics company 20:20 Web Tech) said in a post the following: "Calling what’s happening in Iran a ‘Twitter Revolution’ is not only distracting but also dangerous because it reduces a legitimate broad-based grassroots movement to what’s quickly

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-32408752816524636212009-06-11T20:42:00.012+02:002009-06-12T11:26:36.582+02:00

Everyday, you can find lots of articles giving you suggestions about the things you must do with social media in order to improve your business, your blogs or your causes. In order to get a better sense of what is going on, I decided to summarize some of the most repeated suggestions you can read whenever someone is writing about social media.The first thing to keep in mind is that social media

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-76742670948157469102009-06-11T19:15:00.008+02:002009-06-11T22:59:40.769+02:00

I just discovered this new application that allows you to follow Twitter conversations and hot topics in a very easy way. The application is called twendz and this is how the folks at twendz describe it: "twendz is a Twitter mining Web application that utilizes the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-442524955844852672009-06-11T15:03:00.008+02:002009-06-11T20:37:13.965+02:00

The other day, I came across an article featuring a map of the most influential social sites around the world. According to that analysis, Facebook is the most popular social media site in the world. However, reading some of the comments people left in the post, it seems there are some inaccuracies in the results. Click the image below to read the post.

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0tag:blogger.com,1999:blog-653948877932035612.post-84654380901692565072009-06-11T13:56:00.029+02:002009-06-11T15:20:04.167+02:00

This is my very first post. I decided to share with you a very nice video that will give you a refresh intro to social media. When I started to read and explore the Net for information about social media I was overwhelmed by the infinite amount of information. So, before you start going crazy with all the frenzy behind one of the hottest topics of the moment relax and enjoy this simple

Carlos Humberto Quintanahttp://www.blogger.com/profile/17082668234879195766noreply@blogger.com0