Everyday, you can find lots of articles giving you suggestions about the things you must do with social media in order to improve your business, your blogs or your causes.
In order to get a better sense of what is going on, I decided to summarize some of the most repeated suggestions you can read whenever someone is writing about social media.
The first thing to keep in mind is that social media is aimed at improving your brand name throughout an efficient customer service. Because of this, the biggest turn off when opening your social media channels is trying to sell something.
Having said this, the first thing you have to do is listening to people. Yes, as simple as that. Go into the social media world and listen what kinds of things people are saying about your company, your field or your topic of interest.
After you do that, you should evaluate if what your heard is useful for you. Is it really important to venture into social media for your organization? If so, then it comes the biggest task: you have to define goals and strategies.
Once you are clear about that, get involved (without rush) into the social media world. Start talking to people, add value to the ongoing conversations, respond to people's questions in a friendly and helpful way and share your knowledge telling your own story in an honest manner.
Finally, make sure you do all of the above with a unique voice because that is going to be you best bet to nurture your brand name. Ah! and never forget that creativity will always be the best tool you can use to achieve all this.
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