Despite all the excitement about social media, some people think that social media offers the potential of a meltdown similar to the one experienced by the the dot.com industry eight years ago.
In an article published in Media Life, Paul Benjou writes the following:
"Social networking sites are about people communicating with one another and sharing information. It's not a format that's suited for ad messages. In that environment, advertising becomes social interference, in some ways akin to eavesdropping, and it has the potential to backfire".
To read the full article click HERE.
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