What is the best tool to measure your success with Twitter?I came across a very interestting article (read full post HERE) that talks about a new tool (Tweet Level) developed by Edelman which allows you to measure your Twitter performance.
There was a comment made to that post that mentioned another tool called twendz which seems to be a good one too.
Now, I am wondering what could be the best tool I can use to measure my Twitter presence...
Carlos
ReplyDeleteI like this post and I am still struggling with it :-)
Of course, it depends on your objective(s).... but I would go one or two steps back, such as:
1 What business are you in if it is B2C or B2B what you might want to accomplish with Twitter differs.
2 I am primarily B2B (except for private bloggers using the free version of:
http://My.ComMetrics.com
to benchmark their blog) so for me Twitter is primarily for intelligence gathering...
The people I follow provide me with valuable information (links to news, research, etc.)
3 I wanted to tweet quality and see if my followers care. So I established the goal that I wanted 3-10% or more of my followers to click on links I provide. I usually manage 5% sometimes 8% rarely 10%.
I decided not to follow many but primarily those that make a difference to my work on how the tweet. As well, I try to provide value to my followers and set the benchmarks under 3 above.
So far so good. If you are interested in some of these ideas we have some blog posts about Twitter effectiveness here:
http://commetrics.com/articles/category/faq/twitter/
Thanks for posing this question.
Respectfully
Urs
@ComMetrics
PS. We have a group on Xing (Europe's LinkedIn) that discusses such problems and provides solutions. Here is your invitation - it is free, of course:
http://www.xing.com/group-47361.df6cc4
Hi Urs,
ReplyDeleteThanks for your comment which I just saw today! I didn't have my comment notification feature activated. Anyway, I appreciate your time to read my post and all the insights you shared.
Carlos