A recent article published on Bloomberg Businessweek about advertising on Facebook gives us an example of the way big companies are using the social network for advertising purposes.
During the last World Cup, Nike produced the video "Write the Future" that was originally posted on Facebook before moving into TV, the traditional advertising channel. That new way of approaching advertising not only saved big bucks to the company but also became an incredible way of reinforcing the brand's name.
The following is an excerpt from the article:
"The video started as an ad on the site. Then it was passed from friend to friend, often with comments and members recommending it. In the resulting discussions, the clip was played and commented on more than 9 million times by Facebook users—and helped Nike double its number of Facebook fans from 1.6 million to 3.1 million over a single weekend. Getting the ad onto Facebook cost a few million dollars, according to the companies".
If you want to read the full article please click HERE.
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