Friday, February 19, 2010

It's Facebook time

These are good days for Facebook. The social media giant is near to reach 400 millions users around the world and the promising future of social media gives Facebook a lot of good reasons to smile today.

The new trend in terms of optimization seems to be oriented towards the SMO (Social Media Optimization) and it's going to be interesting to see how SMO will play along the lines of SEO (Search Engine Optimization).

Take the following note from this article I read today in Min Online:
"Just as “SEO” became the key to publishers riding the search engine ecosystem, “Social Media Optimization" may be the buzzword for the next few years as more and more of us discover news and information through friends on Facebook and Twitter."

In addition to this trend, Facebook is now generating more online traffic than Yahoo and Google' Buzz is just a response to accomodate the company to the impact social media is generating on the Internet.

Keeping on mind all this, Facebook is starting to set up the pace on the Web and when a company does that, there are many reasons to be happy and confident about the future.

2 comments:

  1. pretty true!
    but being a sport network as MyBestPlay, could we expect to get a better "quality" of users from our AdWords Campaigns than we get from Facebook?

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  2. That's a very good question but I think you can probably get the same quality of users from both places. I think that if you are able to get the attention of the right niche of users in Facebook you can get very good results. At least, I have read many good stories related to running ad campaigns in Facebook.

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